Crazy Social Media Hacks to Boost Your Online Visibility

Undoubtedly, social media marketing is the heart and soul of the entire digital marketing. According to a recent survey report by statista, 3.8 billion of the worldwide population is active on social media.

Apparently, this is indeed good for businesses that have got a great platform to market their products and services!

Now, businesses can connect and engage with 3.8 billion people online.

An astounding figure, right? 

Certainly, social media marketing is one of the most powerful ways to enable your business outshine your competitors, in this competitive world. Many businesses are already using social media as a powerful marketing tool to establish a strong brand identity in the online world.

It’s no secret that social media marketing is evolving at a rapid pace. However, with its explosive growth, social media is now getting more challenging for marketers to grab the consumer’s attention. Approximately, 90% of businesses are on social media for exposure, traffic, and to gain market insights.

Now, the competition on social media has turned fierce!

But, there is absolutely no need to worry.

Following are the crazy social media hacks that can help you to win the battle in the social media landscape:

Give Your Brand a Human Touch

Live video streaming is the most engaging and dynamic way to boost your brand’s visibility. It has the potential to take your social media marketing efforts to the next level. Also, there is another plus point, according to which, every social media platform pushes the visibility of native content.

Do you know, 80% of people prefer to watch live stream content as compared to any other standard content? So, does that mean, you should present your audience the live content?

If your audience likes to watch live content, then why not?

With live video streaming, you can get more engagements as compared to any other third-party content. Live video streaming helps in humanizing your brand by establishing a real-time connection between you and your audience. Hence, including the native content to your social media content plan is a great idea 

Let your audience interact and engage with you in real-time.

Tap into the Power of Visual Marketing

People love visual content as compared to any other standard content. Thus, visual marketing is the key to engagements in social media. Pinterest and Instagram are visual-centric social media platforms, that are growing quickly.

Do you know, nearly 500 million people use Instagram daily?

Due to the popularity of visual content in social media, Twitter and Facebook have joined this bandwagon too. If you want to boost your brand’s visibility on social media, you should focus on creating visual content such as videos, infographics, and GIFs. Such content can get more user attention and engagement. By including visual content in your social media content strategy, you can reach a wider audience very easily.

It will be logical to say that without visuals your social media content strategy is boring and incomplete. If you are still applying an old school social media content strategy, it’s high time to upgrade it. Start using visual content to boost your brand image in the social media landscape.

Create Content Around Trending Topics

A trending topic is a hot topic that gets millions of views. This is the topic that draws everyone’s attention across the world.

Every social media channel has a trending section. YouTube has a separate trending section. This is a dream section for every YouTuber. Only the content that gets millions of views, is offered a chance to flaunt in the trending section. Similarly, you can find a trending section on Facebook too. Also, with the help of Twitter, you can find out the trending topics in your area.

Creating content on trending topics can help you to boost your brand’s visibility. People love to engage with realistic content. In fact, such type of content may go viral too! You can also use trending and appropriate hashtags for better visibility of your posts.

 In the End.

Undeniably, social media marketing is a brilliant way to amplify online visibility and enhance brand awareness.

But due to the growing competition, it is certainly getting challenging now.

But, by upgrading your present social media marketing strategy, you can reap amazing results and, can definitely become a super-star brand soon!

https://www.promotionworld.com/articles/social/200513-crazy-social-media-hacks-boost-your-online-visibility

The Hottest Digital Marketing Trends for 2020

https://www.youtube.com/watch?v=2-1BqAR4SAw

How New Perspectives Can Increase Marketing Efficiency

New perspectives can be uncomfortable, disruptive, and generally unpopular. However, it’s often the act of looking at a situation from a new angle that can provide unique and valuable insight into what’s needed to keep an operation productive and efficient over time.

Embracing an Adaptive Mindset in Times of Trouble

Everyone’s familiar with Plato’s classic line “Necessity is the mother of invention.” It underscores a simple reality that most humans face on a regular basis: adaption to our surroundings. When one’s environment changes, humans the world over react to the shift by adapting their current behaviors.

This applies to marketing as much as it does to anything else. There are few disruptions, historically speaking, that have been as massive as the global quarantines that took place due to the COVID-19 pandemic. While this has led to panic and fear, though, a measured response should really focus more on adaptation than trepidation.

Marketers, in particular, must use the new perspectives provided by the coronavirus to shake up the existing order, root out any rot or disfunction within their departments, and then create new, efficient marketing strategies aimed at surviving and thriving in the “new normal” that awaits.

How Marketers Can Use COVID-19 for Good

There’s no doubt that the coronavirus pandemic has touched the lives of virtually everyone on the planet. As the dust settles from the first wave of reactions and companies begin to look towards reopening and returning to regular business operations, here are some of the lessons can marketers learn to hone their marketing efforts going forward.

Cutting Out the Excess

It can be challenging to find the areas of your company where waste exists. One of the silver linings of a shake-up is the fact that it forces you to change the way that you’re doing things. This, in turn, can expose areas of waste and inefficiency.

Sure, you can’t always act on these concerns in the moment — especially if you’re scrambling to move to a remote workplace or shift operations online — but each item of excess and inefficiency should be carefully documented and addressed in the future. These can range from outdated marketing tools to ancient strategies in dire need of a 21st-century upgrade (more on new marketing strategies further down).

Overhauling Operations

Along with reducing excess, it’s important to use your new vantage point to consider how your internal operations are functioning. You can do this by asking yourself a few questions:

• Is your staff being properly cared for and are they equipped with the tools they need to do their jobs?
• Will you need to adopt social distancing guidelines when you return to work?
• Is remote work a long-term option for all or at least part of your team?
• How can you maintain internal communication and collaboration regardless of the on-site or remote nature of your current work environment?

There are many answers to each of these questions, and each solution should apply uniquely to your situation.

For instance, if you curate a significant amount of content, you may want to use a workflow app like Trello or Asana to keep everything in one place. If you often use contracts, you may want to shift to an electronic signatures model to keep things flowing even when employees and clients aren’t in the same space.

Regardless of the specifics, use your new perspective to analyze your internal operations and consider if and where you can improve going forward.

Creating Adaptive Marketing Strategies

Next up, take some time to consider your long-term marketing strategies. Look for areas of weakness that were exposed during the pandemic as you shifted to a remote workforce or possibly even shut down for a month or two.

What areas of your current strategy break down when your office infrastructure is disrupted? Where does collaboration fail when employees are forced to communicate from afar? As you identify these weak links, develop ways to address them.

For instance, can you use an extension on your website to quickly and easily provide time-sensitive information for customers, such as store closings or hour changes, whenever unique situations arise?

Make sure to establish clear ways to track marketing analytics throughout this time as well. Use your new perspective to consider what metrics were being neglected before — such as website traffic or online sales — that should be a priority going forward. Making these changes will enable you to maintain an adaptive marketing model that can weather any future shutdowns or physical limitations.

Again, whatever the specifics, the important thing is that you make an effort to sit down (even if it’s over a Zoom call) and discuss how you can create a more adaptive marketing strategy. The goal should be to find a holistic view that takes into account circumstances that may not have been on your radar before 2020. 

Using New Perspectives to Your Advantage

When crises strike it’s tempting to throw in the towel and succumb to “the inevitable.” However, each crisis often has a silver lining. Each disruption provides a new sense of perspective and understanding that, when approached positively and with an eye towards improvement, can lead to genuine positive change.

All that is required is a steady, guiding hand of leadership that takes the situation by the reigns and finds the best way to make the best of each situation.

https://www.promotionworld.com/articles/digital-marketing/200602-how-new-perspectives-can-increase-marketing-efficiency

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