Future Of WordPress Development in 2020 And Beyond

A decade ago, WordPress was considered just a CMS and a preferred choice of bloggers. But now, the time has changed and WordPress is profusely rolling out in the minds of modern business owners and hence, they are taking recourse of WordPress development services as it offers the flexibility to use the admin area and manage contents as needed.

Now, let’s stretch the flow of this article with its future potentials and how such things will compel companies to siphon WordPress to ensure innovative and productive outcomes:

Continuously Capturing The Market

As WordPress offers a flexible approach to manage and control the content of the website with few technical expertise, various enterprises and bloggers are leveraging WordPress to efficaciously drive their blog, e-commerce store and other commercial websites. Its various user-friendly features are tempting people from different industries to outsource WordPress development services and drive their digital presence to accomplish effective monetary profits.

In addition, WordPress enables developers to develop a custom solution as anticipated. Whether it’s about developing an e-commerce website, social networking solution or media platform, WordPress can be installed, configured, and deployed for every distinct business requirement. Hence, WordPress is continuously being adopted by the largest market share and this will steadily take a lope in upcoming years. Considering this market requisition, a significant rise can be seen in WordPress development service providers. 


Frequently Unfolds Updates

Addressing the timely requirement of today’s firms, WordPress offers the opportunity to integrate with the required functionality supporting their current as well as futuristic goals. WordPress ensures its market penetration with its frequent releases and updates that help reinforce the users to remain updated and competitive in the market they deal with.

With more than 35,000 WordPress themes and 55,000 WordPress plugins, one can augment their interface design experience and can enhance their web functionality tailored to their purpose. For instance, if you are an e-commerce owner, you are necessitated to get your WordPress site integrated with WooCommerce e-commerce plugin with the help of any reputed WordPress development company which in turn to seamlessly drive and control your e-commerce operations. 

Modern Enterprises Are Joining Hands With WordPress

In today’s cutting edge, everyone reckons in a quick and flexible approach, WordPress is such an amazing platform offers an enormous scope to customize and integrate when your business transforms. Besides, it’s an open-source platform and does not require any licensing fee, hence, tempting the modern users or enterprise owners to embed WordPress in their existing system by hiring a WordPress development service from a reputed WordPress development company.

Summing Up!

Thus you can see, how WordPress penetrated in the market and how this CMS started reserving its market scope with its flexibility, relevancy, and easy-to-use functionality. Every business domain from e-commerce to media houses, social networks to the beauty industry, traveling agency to the education industry and more are leveraging WordPress just to ensure substantial market penetration and enormous growth in the context.

Contemplating this rising trend, we can see a quite clear picture of WordPress and its evolution from startups to SMBs. So far, WordPress remained competitive among other CMS and enterprise solutions, by the end of 2020 and beyond, WordPress will emerge as an #1 platform for the modern enterprise owners and hence, will encourage and bolster the WordPress development industry.

https://www.promotionworld.com/articles/web-design/200423-future-wordpress-development-2020-beyond

9 Tips to Improve your Email Marketing ROI

In the digital era, email marketing is one of the most cost-effective and efficient marketing tools. According to a study, an average marketing ROI is 122%, which is much higher than other digital marketing channels. 

All across the globe, organisations are working effortlessly to get maximum returns on their investment. Most companies have defined one way or the other to measure their ROI. However, an effective email marketing strategy needs to be applied to maximise ROI. 

In the absence of a good strategy, the investment in the form of time and money can ultimately turn out to be a costly affair.

In this article, we would be discussing how the power of email marketing can be utilised to get the most attractive ROI. The following are 9 email marketing tips that you can use to increase ROI:

• Divide your Email List into Segments

Segmenting the email list would help you in sending more targeted emails that can improve the email campaign results drastically. One can expect an increase of up to 760% by segmenting email campaigns. 

The email list can be segmented on the basis of behaviour data, purchase history, demography, or the stage of the sales funnel. You can even try out different types of segmentation and find out which one suits your business best. This process helps in increasing the relevance of the whole marketing effort for different subscribers.

• Give a Personal Touch to the Emails

There are many email marketing tips, and personalising emails is one way to make them more useful for individual subscribers. This can even be done by adding the first names of the recipients in the greeting. However, one needs to make sure that the subscribers are addressed with the correct name. 

Another way would be setting up an automated behaviour trigger email. For example, you can send a follow-up email once someone makes a purchase on your site. Personalisation tends to increase the email click-through rate as well as leads to more conversions. This is a great option for boosting ROI.

• Send the Emails at a Suitable Time

The day and time that you choose to send the emails can significantly impact the engagement rates. Emails need to be sent at a time when people are most likely to open and go through them. If you wish to find out the best days and times to send emails, then you need to go through some trial and error. You can send emails on different days and times and then track their performance to see what works best. 

While in some cases, Monday morning might be the best time, others could see Friday evening to be the best. Do not forget to keep in mind the time zones of your recipients as this can affect when they actually receive the email.

• Optimise the Email for Mobile

With the advent of smartphones and tablets, most people open their emails on their mobiles. Hence, you need to make sure that the emails you send also look appealing on smartphones and tablets. In case they do not look good on mobiles, recipients would likely unsubscribe or delete your emails. 

You can go for templates that make your email look great, irrespective of which device they are opened on. This is one of the most basic and important tips to improve your Email Marketing ROI.

• Pay attention to deliverability

Focusing on the deliverability of emails is also important. The emails should reach the recipients’ inboxes on a regular basis rather than being trapped in spam or junk. To ensure this, it’s important to ensure that the email content is of high-quality and clean. 

Avoid using any words that can trigger spam filters. You can include an unsubscribe button at the end so that people who are not interested can unsubscribe from your list rather than reporting it as spam. 

• Create Subject Lines that are Engaging and Eye-catchy

Engaging subject lines are crucial to ensure that your emails are opened. They encourage the recipients to not only open your emails but to also learn about your company and become customers. 

A good subject line is personal and concise, makes use of strong verbs, and gives the readers a good idea of what is inside the email. One can even create a sense of urgency with a subject line, such as “Do not miss this huge discount!”

• Add videos to the Email

Another great way to boost engagement is by adding videos to your email marketing strategy. By including video thumbnails, the number of email clicks is expected to grow by 22%. It’s also a great way to give readers a visual to associate the content with. Ultimately, it would encourage them to click the link and visit your site.

• Include a Call to Action

In case you want your subscribers to act on your email, you need to make sure the email conveys the same. Include a call-to-action in your email to increase traffic to your designated landing pages. This can encourage readers to sign up for a webinar or buy a particular product. It’s a great way to increase engagement rates and encourage subscribers to take action.

• Keep Track of Email Performance

Once you have started sending out emails to your subscribers, it’s important to keep track of your email marketing campaign on a regular basis. This way, you would be able to evaluate your performance and optimise your emails accordingly. 

You can also test the emails regularly to track which content resonates with recipients the most. This way, you can incorporate your findings in your next email campaign and gain better results.

Conclusion

In this arena, there is always pressure for higher engagement rates, better conversions and more revenue. However, it’s important to focus on the strategic and creative aspects of email campaigns to ensure maximum ROI. 

Along with creating a smart strategy, it’s also important to keep testing the strategy overtime to get maximum positive results. The above tips to improve your Email Marketing ROI are sure to help you impact your email campaigns and boost ROI when done properly.

https://www.promotionworld.com/articles/email-marketing/200218-9-tips-improve-your-email-marketing-roi

Why Digital Trust Is Important

It is an indisputable fact that we are in a digital age where everything is computerized and all about technology and the internet. You don’t have to be an expert to claim that the internet is a basic need.  

The digital world is fast-growing, and it's evident in the number of internet users in 2019, which is about 4 billion. The digital world is one of innovation and inventions with lots of benefits down the line.

The digital world has provided us with profitable business ventures, better healthcare, connections with different people that are oceans and mountains away, and beneficial inventions. It also helps to improve the quality of life. This is evident in the Internet of Things, whose statistics show a steady growth of devices. Artificial intelligence is the trending outcome of how the digital world is fast advancing, which is evident in things like driverless cars, robotics, etc.

While the digital world is gaining ground at a fast pace, there is a need to solidify this with digital trust. As humans, it is natural to only believe and be totally into things we trust; that's just how the world works. It is no different from the digital world. While there are many internet users, not all believe in its benefits.

The digital world requires cloud computing to deliver services such as workflow management, databases, storage, software, analytics, networking, and intelligence over the internet. Cloud computing helps to offer flexible resources and faster innovations for efficiency to users. However, cloud consumption comes with constant observation.

Artificial intelligence (AI) makes use of computers to deliver intelligence, which humans use to provide a better quality of life. Much information is required to input such intelligence into computers, which results in big data. The Internet of Things (IoT) is no different, and there is much more in sourcing for the technologies needed in the digital world.

It is not easy to trust a virtual world where there is a high possibility of exposing personal information that can leave people vulnerable, especially when hacking attacks can happen very fast. However, digital trust needs to exist and be involved in the development and evolution to enable us to obtain the maximum benefits for an improved quality of life.

To understand why digital trust is important, we have to know what digital trust is all about. Since the digital world deals with lots of sensitive personal data, there is a need for consumers to trust the security of their data - hence, the concept. Digital trust is a concept that allows and builds confidence in the system or structure in which people's sensitive data are entrusted.

Digital trust is beyond high-quality tech products or sites. Rather, it focuses on the security and protection of the consumers' privacy while seamlessly accessing the benefits their data provides. Digital trust must supersede consumer expectations and build that confidence to maximize resources and allow consumers access to an improved quality of life.

This is why every organization’s chief security officer must take digital trust seriously and put in all efforts to make it work. According to statistics, more than 90,000 websites get hacked every day, and these numbers are scary enough to diminish consumers' trust in the system. To allow people to gain the maximum benefits the digital world has to offer, digital trust needs improvement.

So, why is digital trust important? Let's take a look at some of the importance of digital trust.

#1 Secure Maximum Amount of Data

The key element in the digital world is data - especially big data. To input intelligence into computers, there is a need to gather as much personal data as possible. And digital trust is indispensable. Consumers need assurance that their data is safe and secure and won't fall into the hands of predators or scammers.

Digital trust helps to increase consumers’ involvement and willingness to take part in the research. This will hopefully speed up the new technologies and discoveries and create innovations for improved quality of life.

#2 Innovations and Inventions

This is the primary reason the digital world is fast progressing. With world population increasing by the minute, there is a need for innovations and inventions to improve the quality of life and cater to all our needs. Businesses have to thrive, and healthcare must improve. And we can accomplish all this through innovation.

Digital trust can help increase the rate of innovations and inventions through consumer participation and willingness to embrace new technologies. For instance, Web hosting allows people to post a website on the internet. A website contains information and data about a course. There are over 1.7 billion websites as of September 2019 according to the latest statistics. And to make it worthwhile, artificial intelligence and machine learning are exploring new possibilities to improve website building.

#3 Spread Empathy and Increase the Need to Build Cyber Resilience

Digital trust focuses on empathy as its core value. It is necessary to build lasting relationships with consumers, and this is only achievable by having empathy for consumers. With empathy as a priority, organizations entrusted with personal and sensitive data will have to increase cyber resilience and protect consumer data.

In turn, this will increase the need to look into security breaches thoroughly and help in preventing future occurrences.

https://www.promotionworld.com/articles/digital-marketing/191113-why-digital-trust-important

Know Your Audience: Key Strategies to Help Your Business Reach Its Target Customer

Whether you’re the owner, the chief marketer, or simply the Jack (or Jill) of all trades at your company, chances are making sure your business stands out in an increasingly crowded online environment is one of your biggest worries. After all, in the age of mobile technologies, customers have seemingly unlimited choices when it comes to the products they want to buy as well as the companies they want to support. So how can you help your company not just stand out, but be downright irresistible?

The answer is simple — but it’s not easy. You’ve got to know your audience, where to find them, how to talk to them, and how to serve them.

Do Your Research

Whether you’re retailing or e-tailing, you can’t exactly sell to your customers if you don’t know who they are and what they want. This is Marketing 101: you’ve got to know how to find your audience and give them what they need. Fortunately, in the digital age, that’s easier than ever.

The methods for getting to know your customers are more accessible, affordable, and effective than ever. One example includes Facebook and the various analytics tools that allow you to filter research according to a number of demographic filters, from age and gender to industry and location.

Even though it might begin with Facebook, though, it mustn’t end there. After all, as prolific as Facebook may be, your ideal market may not exist solely among the massive population of habitual Facebook users. Millennials and Generation Z, for example, are far more likely to use Twitter and Instagram than Facebook. So, Facebook analytics should be only one prong of your online consumer research. It should also be combined with other strategies, such as online surveys, keyword searches, and even economic and commercial real estate metrics in the cities where your target customers live.

Happy Landings

Ironically, your company’s landing page is perhaps the most important element of your businesses’ entire online presence, and yet it’s also often the least well-developed element. To capture your target audience’s attention and, especially, to keep it, your landing page matters. A lot. Your landing page should be the central hub for getting your customers to where they want and need to be on your site, converting them from prospects to purchasers.

The landing page is the nexus for connecting your customer to all your company’s awesome products and services, without leaving any target customer behind. But that means you have to use strategy. You can’t possibly describe all your company’s products and services in-depth on the landing page, after all. That will only make for a cluttered and confusing mess that will quickly have your target audience clicking to another website.

What you can do instead is entice your target customer — all your target customers — with images, product descriptions, and easy-to-use links that will guide them to appropriate product pages or informational pages that most interest them. After all, you’re not just trying to sell to one target demographic but, ideally, to many. Your landing page is where you bring together your ideal customers, give them a taste of the awesomeness of your company, and then guide them to where they want to go to learn more (and, hopefully, seal the deal with a purchase).

Plus, landing pages like these are another great tool for customer research because you can track their “clicks,” figuring out what draws the interest of paying customers — and what doesn’t. And don’t be afraid to experiment with landing pages. Try out a couple and see which one gets the most clicks and conversions after performing appropriate strategic research, learning about the marketing funnel if you’re not already familiar, and implementing proper SEO tactics.

Get Creative

When you’re trying to reach your target audience, don’t be afraid to mix things up a bit. The beauty of social media is that, when it comes to marketing, the only real limit is your imagination. The last ten years have been marked by a host of clever social media marketing campaigns that got audiences talking, engaging, and buying, without marketers having to spend a king’s ransom on more formal advertising.

In addition to harnessing the creative potential of social media, you can also reach your target audience by aligning your company with the most powerful voices in your target demographic. Now, more than ever, influencers are shaping what customers do, want, and buy. Whether you’re targeting young millennials who turn to their favorite influencers to stay on trend and on point, or busy working professionals seeking the advice of their preferred experts to help them make their buying decisions, partnering with voices your target customers trust can be a crucial advantage in reaching your desired audience. The only caveat is to make sure your customers are clear on your relationship with the influencers. If you’re paying the influencer for their endorsement, the customers need to know that immediately and unequivocally. Otherwise, when the truth comes out, and it always eventually does, your customers’ trust will be gone.

In an increasingly crowded virtual marketplace, capturing the attention of your target audience can feel like a nearly impossible feat — but with a little time and a lot of strategy, it’s easier than you think! It all begins with understanding who your audience is, as well as what they want, need, and expect. From there, you can set to work building informative, captivating, and otherwise irresistible custom-made to draw your ideal customer in — and keep them coming back!

https://www.promotionworld.com/articles/digital-marketing/200114-know-your-audience-key-strategies-help-your-business-reach-its-target-customer

How to Create a Buzz Around Your Upcoming Website (with Coming Soon page)

That process that lasted far more than expected, required an insane amount of dedication and work to be completed, exhausted all of your coffee reserves and contributed to a few gray hairs popping out. Sounds familiar?

 If it does, you’ve probably engaged in the bittersweet experience of building a website. That long journey filled with so many ups and downs you don’t even know how to feel about it anymore has come to an end and you’ve reached the doorway to heaven, ready to write a new chapter of that adventure, with a theme of your upcoming virtual success. 

Your crew has gathered, drinks are on the table, cake is made and candles are ready to be blown out, but hold your breath in for a second because there might be a member that wasn’t invited and without him the party might as well be called off. 

Did you execute the task even more important than website building itself – prepromotion? This step is so important because you get a respectable audience before the website itself gets launched. You create a story, get people excited and hyped to awake their anticipation and reserve your spot in their bookmarks section long before the content gets released to the eyes of public. 

Take the biggest companies as the best example. Mobile phone companies, cars, electronics, fashion, movies, series, Youtube…all of them make a huge buzz around their new releases and models that will be entering the community in the near, or even distant future. And that is not a coincidence because it works like a charm EVERY SINGLE TIME. 

And what is the best way to create that positive vibe and excitement for your future audience? Let’s get through some of the best methods of prepromoting your website. Social media is the elephant in the room and with its high efficiency surely one of the best promotion methods. All of them should be utilized – Facebook, Instagram, Twitter, Linkedin and so on. Fill them up with creative posts and teasers, interact with your fans and get those shares rolling! The key is to create a bond with your users and encourage them to share your content which will unlock the path to hundreds and thousands of new viewers. 

Another great way of hyping it all up is by making a giveaway. This one is basically common sense. Who doesn’t like free stuff? Vouchers, merchandise, books or anything you can offer from your respective business. There are quite a few more exceptional methods, such like teaser videos, ads, influencers, blogs, events…and all of them serve their purpose beautifully, but another method that is extremely important, but somehow doesn’t get the attention it well deservers, is creating a coming soon page.  

Let me throw some facts your way to get a better perspective on why is this of such crucial importance for your brand new website. First of all, your words of introduction will be much more powerful. By creating an appealing coming soon page, you will take advantage of human curiosity followed by their nature of visual identifying and by making a thematic page around your product, all potential visitors will get familiar with your story in a much deeper level. It’s a perfect place to include all of your buttons – social media, blog, newsletters, etc. 

It will contribute to your SEO as well, considering that the search engine will regard your website as older and therefore place it above your competition, and help you reach better results faster overall. 

About section and contact information sound like a good idea? Of course! Include a countdown timer so your users know when it’s exactly coming around? Absolutely! It offers so many benefits and has so much potential that it would be insane to ignore it. When you want to set it up you obviously need the right plugin that will be reliable, has useful features and offer versatility and functionality, and I’ve got just what you’re looking for. Meet Coming Soon & Maintenance Mode, the ultimate tool to get that coming soon page polished, shiny and as good as it gets! What are the keywords when it comes to this plugin? 

• Extremely easy to use
• Packed with features you’ll actually use
• Incredibly fast (doesn’t slow down your website at all)

I believe that being superficial is a fool’s characteristic, so let’s take a peek into the pot to see what’s cooking with this plugin. It offers over 1 million free images. For all different scenarios and needs, you’ll definitely score the one you need, and with their hi-quality nature, their capacity won’t be questioned. We follow that up with 120+ themes. Regardless on the type of your business, you are guaranteed to get the setup you crave. Not too shabby so far. To make sure your SEO game stays on top, a SEO setup feature is included with built-in tests, checks and guidelines to make your position extra fine. You want to give a sneak peek of your unfinished website to someone (a friend, associate or a client)? Easy access for clients feature has got you covered. Simply create a secret link, share it with that person and only they can get the insights; no one else. I could keep on talking, but I know you’d rather inspect it for yourself and grab it with both of your hands, which you can do by clicking here.

In conclusion, raising awareness about your website before it gets launched is extremely important, with all of the benefits just waiting to be obtained. Attracting new visitors and generating traffic, getting subscribers, raising the hype, improving the SEO and the list goes on and on. 

There are multiple methods to make it happen, but a coming soon page is probably the most important one when you take all of those factors into consideration. Combine it with other methods and make something extraordinary that will be the perfect indication of what comes next. If you continue your journey by filling your pen with this ink, your online story will definitely be written in success. And don’t forget to have WP Reset always near you… just in case!

https://www.promotionworld.com/articles/digital-marketing/200330-how-create-buzz-around-your-upcoming-website-coming-soon-page

How to Write a Blog Post From Start to Finish | Neil Patel

Learn SEO Basics To Make Your Digital Marketing Campaign Successful

SEO is the abbreviation of Search Engine Optimisation. It is all about learning and using tactics, strategies to enhance the visibility of web resources like websites, web pages in various search engine results pages. If you are an SEO executive then you need to have the basics right to be successful in your digital marketing campaign. This blog discusses the SEO basics that are helpful in your for the professional search engine optimizer.

Understand What the Customers Are Looking For

It is to understand that as a professional SEO executive it is very difficult on your part to optimize a website without understanding what the customers are looking for. You as a search engine optimizer need to use common sense to figure out what your customers are searching for.

You need to adhere to the following points to comprehend what your customers are looking for:-

• Try figuring out the most popular method in which people search for your business.

• Comprehend other ways people search for the same thing using a search engine.

• Emphasize long-tail keywords while searching using a search engine.

• Do granular searches more according to the requirements of the customers.

• Search For popular as well as engaging topics in your field and write contents on those topics.

• Try expanding your keyword list.

To be successful in search engine optimization you need to take into consideration people's views about a particular topic or niche. You need to discuss the problems that the people are facing. You need to talk to the customers and find out the language that they are using.

Following are some of the important ways by which you can become successful in search engine optimization:-

• Post in Forums

• Do keyword research and analysis

• Comprehend the metrics that are behind the targeted keywords. These metrics may include keyword difficulty, search volume, domain authority, page authority, keyword competitiveness.

• To do keyword research and analysis it is advised that you create an excel sheet, highlight the metrics that you are using, populate the respective metric's field with values as against the keyword that you are using.

• Create Webpages that are optimized for searches

Focus on On-Page Optimisation

Keyword research and analysis is the first step to attract organic traffic to your business. Next focus on on-page optimization in a digital marketing campaign. If you are using a Word Press website then it is recommended that you install appropriate plugins on your website. Create on-page content that is relevant to your business. In this context, it is relevant to add that there are three types of searches and they are navigational, informational, and transactional. For more on this visit relevant resources available online.

Following are some of the tips to focus on on-page optimization:-

• Use short and descriptive URLs

• Create compelling meta titles as well as descriptions

• Use headers as well as sub-headers to create a logical structure

• Focus on optimizing your images

• Lay emphasis on setting up a schema

Other Aspects that Help to Make You a Better Search Engine Optimizer

Make your Website accessible to humans as well as search engines. Make sure that your web portal loads promptly. Focus on installing an SSL certificate. Focus on creating a site map for your website. Apart from these, there are many other aspects of digital marketing that helps to enhance the search engine optimization skills of the professional web marketer.

http://EzineArticles.com/10289848

BLOGGING TIPS from a Full Time Blogger | What you need to know before you start a blog

3 SEO Mistakes To Avoid With Your Blog

Writing a blog can be a very fun and rewarding process. It's creatively freeing since you can choose to write about just about any topic you desire. But getting readers can be a different story!

If you want people to find your blog and see what you have to say, you have to take SEO (search engine optimization) into consideration. This means doing certain things on your blog so that the search engines will direct your readers to it. Here are three SEO mistakes to avoid when blogging.

1. Vague Titles

While it might be fun to come up with a catchy and maybe even humorous title for your next blog post, if you want readers to be able to find it in their favorite search engine and then actually be encouraged to click on it, you need a good, descriptive title. Save your catchy humor for the subtitle instead!

A good title tells them what it's about or piques their interest in some way. It should include keywords to help it get ranked in relevant search result pages.

2. No Keywords

While trying to stuff too many keywords into your content can quickly lead to something that is unreadable and enjoyable to write, keywords are a big part of ranking your blog post and they need to be taken into consideration.

Some keywords are going to naturally appear in your writing as you talk about a topic, but it's ideal to do some basic keyword research when editing your blog posts and seeing where you can sneak in or perhaps swap out some phrases for some high performing keywords instead.

Doing so can make a huge difference when it comes to the post's ranking in search engines and even your blog's overall ranking, so don't underestimate the power of preliminary research.

3. No Author Bio

If you want to build a reputation, get credit when people quote you, and entice people to stick around so they can get to know you better, you absolutely have to include an author bio alongside each post. Your author bio should be linked to your social media profiles to help you build a link network to boost SEO. Your social media profiles should then link back to your blog, creating a backlink web that Google will follow!

Backlinks play a big part in getting you ranked, which is why you should include this author bio and above-mentioned links every where you can be found on the internet, whether guest posting or simply forum posting on another website

http://EzineArticles.com/10199143

If you are looking for some digital marketing tips, you are on the right page. In this article, we are going to discuss 6 of the most effective online marketing tips and tricks. With these tips, you are most likely to enjoy great results.

1. Optimize your site for Voice Search

According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.

2. Benefit from Influencer Marketing

Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favorite celebrities. These are known as social media influencers.

Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money for these campaigns.

3. Revaluate your Paid Advertising Campaigns

With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.

What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.

4. Consider Personalization

According to statistics, at least 70% customers that buy online have a liking for personalization on blogs and sites. For instance, if a buyer buys something from you, you may send them an email with their name in the email. The good thing is that personalization is not a costly or complicated process. The whole purpose of personalization is to make the buyers realize that you value them.

5. Consider the Visual Search Feature

According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.

6. Post Video Content

Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.

The Takeaway

Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.

Article Source: http://EzineArticles.com/10291660