Crazy Social Media Hacks to Boost Your Online Visibility

Undoubtedly, social media marketing is the heart and soul of the entire digital marketing. According to a recent survey report by statista, 3.8 billion of the worldwide population is active on social media.

Apparently, this is indeed good for businesses that have got a great platform to market their products and services!

Now, businesses can connect and engage with 3.8 billion people online.

An astounding figure, right? 

Certainly, social media marketing is one of the most powerful ways to enable your business outshine your competitors, in this competitive world. Many businesses are already using social media as a powerful marketing tool to establish a strong brand identity in the online world.

It’s no secret that social media marketing is evolving at a rapid pace. However, with its explosive growth, social media is now getting more challenging for marketers to grab the consumer’s attention. Approximately, 90% of businesses are on social media for exposure, traffic, and to gain market insights.

Now, the competition on social media has turned fierce!

But, there is absolutely no need to worry.

Following are the crazy social media hacks that can help you to win the battle in the social media landscape:

Give Your Brand a Human Touch

Live video streaming is the most engaging and dynamic way to boost your brand’s visibility. It has the potential to take your social media marketing efforts to the next level. Also, there is another plus point, according to which, every social media platform pushes the visibility of native content.

Do you know, 80% of people prefer to watch live stream content as compared to any other standard content? So, does that mean, you should present your audience the live content?

If your audience likes to watch live content, then why not?

With live video streaming, you can get more engagements as compared to any other third-party content. Live video streaming helps in humanizing your brand by establishing a real-time connection between you and your audience. Hence, including the native content to your social media content plan is a great idea 

Let your audience interact and engage with you in real-time.

Tap into the Power of Visual Marketing

People love visual content as compared to any other standard content. Thus, visual marketing is the key to engagements in social media. Pinterest and Instagram are visual-centric social media platforms, that are growing quickly.

Do you know, nearly 500 million people use Instagram daily?

Due to the popularity of visual content in social media, Twitter and Facebook have joined this bandwagon too. If you want to boost your brand’s visibility on social media, you should focus on creating visual content such as videos, infographics, and GIFs. Such content can get more user attention and engagement. By including visual content in your social media content strategy, you can reach a wider audience very easily.

It will be logical to say that without visuals your social media content strategy is boring and incomplete. If you are still applying an old school social media content strategy, it’s high time to upgrade it. Start using visual content to boost your brand image in the social media landscape.

Create Content Around Trending Topics

A trending topic is a hot topic that gets millions of views. This is the topic that draws everyone’s attention across the world.

Every social media channel has a trending section. YouTube has a separate trending section. This is a dream section for every YouTuber. Only the content that gets millions of views, is offered a chance to flaunt in the trending section. Similarly, you can find a trending section on Facebook too. Also, with the help of Twitter, you can find out the trending topics in your area.

Creating content on trending topics can help you to boost your brand’s visibility. People love to engage with realistic content. In fact, such type of content may go viral too! You can also use trending and appropriate hashtags for better visibility of your posts.

 In the End.

Undeniably, social media marketing is a brilliant way to amplify online visibility and enhance brand awareness.

But due to the growing competition, it is certainly getting challenging now.

But, by upgrading your present social media marketing strategy, you can reap amazing results and, can definitely become a super-star brand soon!

https://www.promotionworld.com/articles/social/200513-crazy-social-media-hacks-boost-your-online-visibility

The Hottest Digital Marketing Trends for 2020

https://www.youtube.com/watch?v=2-1BqAR4SAw

How New Perspectives Can Increase Marketing Efficiency

New perspectives can be uncomfortable, disruptive, and generally unpopular. However, it’s often the act of looking at a situation from a new angle that can provide unique and valuable insight into what’s needed to keep an operation productive and efficient over time.

Embracing an Adaptive Mindset in Times of Trouble

Everyone’s familiar with Plato’s classic line “Necessity is the mother of invention.” It underscores a simple reality that most humans face on a regular basis: adaption to our surroundings. When one’s environment changes, humans the world over react to the shift by adapting their current behaviors.

This applies to marketing as much as it does to anything else. There are few disruptions, historically speaking, that have been as massive as the global quarantines that took place due to the COVID-19 pandemic. While this has led to panic and fear, though, a measured response should really focus more on adaptation than trepidation.

Marketers, in particular, must use the new perspectives provided by the coronavirus to shake up the existing order, root out any rot or disfunction within their departments, and then create new, efficient marketing strategies aimed at surviving and thriving in the “new normal” that awaits.

How Marketers Can Use COVID-19 for Good

There’s no doubt that the coronavirus pandemic has touched the lives of virtually everyone on the planet. As the dust settles from the first wave of reactions and companies begin to look towards reopening and returning to regular business operations, here are some of the lessons can marketers learn to hone their marketing efforts going forward.

Cutting Out the Excess

It can be challenging to find the areas of your company where waste exists. One of the silver linings of a shake-up is the fact that it forces you to change the way that you’re doing things. This, in turn, can expose areas of waste and inefficiency.

Sure, you can’t always act on these concerns in the moment — especially if you’re scrambling to move to a remote workplace or shift operations online — but each item of excess and inefficiency should be carefully documented and addressed in the future. These can range from outdated marketing tools to ancient strategies in dire need of a 21st-century upgrade (more on new marketing strategies further down).

Overhauling Operations

Along with reducing excess, it’s important to use your new vantage point to consider how your internal operations are functioning. You can do this by asking yourself a few questions:

• Is your staff being properly cared for and are they equipped with the tools they need to do their jobs?
• Will you need to adopt social distancing guidelines when you return to work?
• Is remote work a long-term option for all or at least part of your team?
• How can you maintain internal communication and collaboration regardless of the on-site or remote nature of your current work environment?

There are many answers to each of these questions, and each solution should apply uniquely to your situation.

For instance, if you curate a significant amount of content, you may want to use a workflow app like Trello or Asana to keep everything in one place. If you often use contracts, you may want to shift to an electronic signatures model to keep things flowing even when employees and clients aren’t in the same space.

Regardless of the specifics, use your new perspective to analyze your internal operations and consider if and where you can improve going forward.

Creating Adaptive Marketing Strategies

Next up, take some time to consider your long-term marketing strategies. Look for areas of weakness that were exposed during the pandemic as you shifted to a remote workforce or possibly even shut down for a month or two.

What areas of your current strategy break down when your office infrastructure is disrupted? Where does collaboration fail when employees are forced to communicate from afar? As you identify these weak links, develop ways to address them.

For instance, can you use an extension on your website to quickly and easily provide time-sensitive information for customers, such as store closings or hour changes, whenever unique situations arise?

Make sure to establish clear ways to track marketing analytics throughout this time as well. Use your new perspective to consider what metrics were being neglected before — such as website traffic or online sales — that should be a priority going forward. Making these changes will enable you to maintain an adaptive marketing model that can weather any future shutdowns or physical limitations.

Again, whatever the specifics, the important thing is that you make an effort to sit down (even if it’s over a Zoom call) and discuss how you can create a more adaptive marketing strategy. The goal should be to find a holistic view that takes into account circumstances that may not have been on your radar before 2020. 

Using New Perspectives to Your Advantage

When crises strike it’s tempting to throw in the towel and succumb to “the inevitable.” However, each crisis often has a silver lining. Each disruption provides a new sense of perspective and understanding that, when approached positively and with an eye towards improvement, can lead to genuine positive change.

All that is required is a steady, guiding hand of leadership that takes the situation by the reigns and finds the best way to make the best of each situation.

https://www.promotionworld.com/articles/digital-marketing/200602-how-new-perspectives-can-increase-marketing-efficiency

How To Become an Entrepreneur in 2020 I Entrepreneur vs Employee

4 Marketing Strategies for the COVID-19 Crisis

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I'm trying to find the positive opportunities in all of this.

That's why I recently shared an article called "How to Pivot Your Small Business Strategy During the COVID-19 Crisis", on our website.

I am also hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. That article showed entrepreneurs how to market during the pandemic, including ways to create a crisis marketing strategy and to:

• Help customers rather than simply selling to them
• Focus on online events and offerings
• Plan for future growth
• Empower employees

As we continue self-isolating to prevent the spread of the novel coronavirus, I wanted to follow up with some other effective ways to keep your business running smoothly and successfully.

Here's 4 marketing strategies to consider:

1. Focus on Digital Campaigns

With the shutdown or slowdown of most brick-and-mortar businesses, entrepreneurs are relying more than ever on digital strategies. A big part of brand marketing during this pandemic and into the future is going to be shifting most (if not all) of your small business online.

In fact, Larry Kim from Mobile Monkey just wrote, "One new customer closed their brick and mortar locations nationwide and found web traffic is up +150%."

According to Klaviyo, an email marketing platform that taps into a network of 30,000 businesses for insights, 22% of brands said they're spending more on ads. And 66% of brands that are spending more on ads are also seeing increased efficiency, with a reduced cost per 1,000 impressions (CPM) and cost per click (CPC).

If you're wondering how to market during the pandemic, consider using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:

• Well-researched and useful blogs and videos
• Online products with free shipping
• Virtual services you can offer, whether that's financial therapy or online music lessons
• Gift cards that can be used now or in the future

That said, don't be afraid to pause campaigns that aren't relevant right now, or that you think may turn your customers off.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, rather than continuing with an ad campaign that's not going to resonate with-or even offends-your target audience.

2. Update Your Google My Business Listing

Your customers and potential customers are counting on you for the latest information about your small business. If you're closing your company temporarily, whether you're changing the hours you're open, or offering curbside pickup right now, you need to let people know.

Using Google Posts can be a great way to update people on everything from reduced hours to gift card purchases. Here's some guidance from Google on how to best change your profile.

And don't worry about SEO implications when you're editing your profile. For example, marking your business as temporarily closed will not affect your search ranking, and Google will still display you in the search results.

If you don't immediately see the changes that you make to your Google My Business profile, don't panic. Google has said they may review updates for quality before publishing.

3. Don't Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

• Your crisis management strategy, including the steps you're taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)
• Changes to hours or business policies (for example, only letting one person into the store at a time)
• If you're taking online orders and/or offering free shipping
• If you have private shopping or curbside pickup options
• Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers. Malary's in Cloverdale, BC is a good example of a small business that's pivoting during COVID-19 and providing customers with a little TLC.

4. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here's an example of poor marketing strategies for the COVID-19 crisis: A yoga studio in Delta, BC was shut down in March following complaints that the facility wasn't following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list .

READ: "Finding Your Purpose During Self-Isolation" on our website:

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your "North Star" as you stay active online and let your customers know that you're here for them-now and in the future.

http://EzineArticles.com/10279717

Pinterest for Business - Does It Make Sense For Your Niche?

A lot of people just assume that Pinterest does not make sense for your business. Specifically, if you are a man, you might just stay clear completely of Pinterest. Well, you might be making a big mistake.

When people think of Pinterest, odds are they are thinking of recipes, home decor or some type of arts and crafts. There's a lot more when it comes to Pinterest. There are pins and boards that cover a wide range of topics.

For example, think of a topic you would never think would be even considered. For example, let's take fantasy football. After doing a quick search on Pinterest for "fantasy football" you might be shocked to find out there is actually some fantasy football content out there. Most of it is geared toward fantasy football draft parties, but still, there is some content out there.

Now if you have an account on fantasy football do you want to spend a lot of time with Pinterest for business? Probably not, but this was just to make an example of the diversity of content that's on Pinterest.

Another example for something you might not expect to be on Pinterest is video gaming. For instance, you can find a great deal of content on Nintendo Switch, XBox, PlayStation and more. A lot of it has to do with the art side of gaming and DIY projects to create cases for your systems and things like that but still, there are a lot of topics on Pinterest you can target, even if you have a video gaming blog.

So how do you know if your niche is something that makes sense for taking to Pinterest? Well, one way, obviously, is to search on their site and see what type of content exists on the platform already.

Another method is when you are typing search phrases on the Pinterest site, type slowly and see if the predictive text suggests related topics to finish your search. This serves as an indicator that shows people are actually searching for these words or phrases on there. If you get several different words to finish what you are typing that is a great sign that you are on the right track to targeting something people get on Pinterest for.

So what are you waiting for? Take action! Many people get thousands of pageviews to their website a day and all of it from Pinterest.

So you're ready to stop waiting around and take advantage of the massive Pinterest traffic out there?

http://EzineArticles.com/10294249

Rethinking Your Business Plan? Be Sure to Include This

If you're wise, you'll be rethinking your business plan right now. We're in the midst of a significant disruption of business, and every business is affected.

Do you find yourself reacting to what is happening day-to-day because of all the uncertainty? Creating a new plan, instead of reacting, is a more effective way of managing this disruption.

That plan doesn't have to be 5 years or even 1 year into the future. In fact, I recommend something quite short-term, 3 months, to plant you firmly in the present.

I'm guiding my own clients in development of their 3-month plans. I've created a 3-month plan for my business too. This planning creates an opening to look at immediate opportunities, and to be creative and innovative about new opportunities or pivots for your business.

The bakery with a hot table that now sells farm-fresh vegetables. The app developed by a biotech company to track new cases. The sharing of customer service folks with an online business to keep their people employed. All these creative pivots came out of short-term planning.

Are you stalled because you feel you have to have it all figured out and that doesn't seem possible, even for the next 3 months? Let's be real: this situation is new to everyone, and we're all in the process of figuring out what's next.

That said, it doesn't mean doing nothing is the remedy. You can ask for good mentoring from an experienced business person, someone like me and others who've been through ups and downs.

You can also ask good questions of your clients and prospects. Be creative in how you could address what they need. Think and feel your way through your options.

It's time to be resourceful, and planning will help put a clearer direction on your days. It's the planning that is clarifying just as much as, if not more than, the plan.

A short-term plan doesn't mean that you don't look at the longer-term implications of your plan, especially financially. Do that too before you commit to your new 3-month plan.

But how do you create a new plan, even a 3-month one, that isn't just one big reaction? You and your business could be sent far off track by a plan that just looks at what's in front of you right now. It can make it even harder to recover.

That's where a focus on your business' impact comes in. Your Impact Purpose is a single statement that is high-level, overarching. It's more than mission, more than purpose, even more than your Why. It's a dynamic interplay between you/your business and the contribution you're making.

Your Impact Purpose is where you and your business meet the world and contribute to making it better for all of us. Just what we need right now. And honestly? We always need that exchange between self and others.

Your Impact Purpose is rooted firmly in your values, so a focus on impact means you stay true to what's important to you.

With your Impact Purpose as your guide, you can shift plans quickly if need be, and still stay on track. How your impact unfolds in your business doesn't have to follow just one path. That's why it's such an effective focus in highly changeable times like these.

It can be scary to re-examine where your business is going. Running projected financials if trends continue may take some deep breaths to contemplate.

If your impact scares you, you may have some difficulty dealing with the rapid changes you are facing. I know my own fears of visibility kick up whenever I increase my impact.

You don't have to let any of that stop you. This is an opportunity to reimagine what your future and the world's future can look like.

When you do, you can take that opportunity to reimagine the role you can play as a leader. I find myself braver than I've ever been in being present to ways I can support and inspire you with my own leadership, even though I'm still afraid of being more visible. That may be true for you too: you're also seeing ways to serve your clients, and doing it with courage.

Would you like to have a guiding light for your business right now? You can. Clarify your Impact Purpose, and use it to pull you forward.

The future may not be looking the way you thought it would. That doesn't mean it's not an opportunity for your business to have more impact. It's an opportunity for you to lead in new ways.

When you sit down to rethink your business plans, what's guiding you?

http://EzineArticles.com/10297879

Discipline - The Vehicle of Success

We have all heard 'Practice Makes Perfect'. Practice is doing something repeatedly in order to do it well and once you learn to do it well, you practice to do it better. Whether it is shooting a basketball or preparing for a speech, practice is your best ally. But what is it that keeps you practicing? It is Discipline.

Our society enjoys sports. We gather in bars and fill stadiums to watch athletes execute almost perfectly. Whether it is a fighter or a football player, we are in awe and entertained by their almost super human skills. But those skills we so admire do not happen overnight. When a boxer steps into a ring or a basketball player steps unto the court and they execute, what you are watching is the culmination of 1000's of repetitive moves and hours of dedication. What kept them repeating the same move over and over again, day in and day out, hardly letting up, is Discipline.

Naturally we are not a disciplined species. We love what feels good all the time. We run from discomfort. Anything that is outside our comfort zone, we shy away from. Discipline is like an internal drill sergeant that yells at us to get our asses up when we want to roll over and enjoy more sleep. It tells us that it is not time to go home when everyone else have retired for the night. Discipline tells you not to eat that slice of cake or drink that Coke. Whatever your objective is, Discipline is necessary to stay on the right track towards it.

So how does one attain Discipline? Like most good qualities in life, Discipline can be developed. Think of the first thing you do when you get up in the morning. What is it? Do you reach for the TV remote? Head straight into the kitchen? Here is an idea for how you can begin to develop discipline in your life. Since each day is a new opportunity for you to live the rest of your life start with something that will require Discipline at first; Make your bed.

That's it. Make your bed. Make your bed every day. There will be days when you don't feel like making your bed. Do it anyways. Start your day having accomplished a task to improve your life. A made bed is a very good way to start your day. It is an accomplishment. At first it will take Discipline to keep you doing this if you have not been used to making your bed. Eventually you will do so out of habit. You have created a good habit. Congratulations!

Now, what are you after? A better paying job? Making a team? Winning a championship? Whatever it is, understand the Discipline that made it possible to accomplish that first task in the morning is not limited. It is there to help you with whatever your goals are. You just need to heed it, not ignore it. The more disciplined you become in various areas of your life, the more structure you will find in those areas of your life.

Whatever your goal is, think of yourself as an athlete competing to attain it. Put yourself in the mindset of an athlete. Then employ Discipline to keep at it to make yourself better. You will reap if you do not grow weary.

http://EzineArticles.com/10304224